Press Release Example #1

Title: Robbins Launches New Web Based Tool to Assist Users in Floor Selection Process 

Robbins has launched a new digital tool to make it easier for users to find the best suited sports floor for their facility. The new Floor Selector tool takes users through a series of questions that will help them focus on the needs of their facility, and narrow down the results to match those needs.   


According to Jamie Darpel, Marketing Manager for Robbins, there are an overwhelming number of sports flooring options in the sports surfacing industry and knowing which floor is the right fit, isn’t always an easy task. 


“It is very easy for our customers to get overwhelmed and to not know if they are choosing the right product or not”, says Darpel. “We wanted to build a tool that helps guide our customers so they can have a customized experience as they search for the right floor. Installing a new floor is a big investment and a time consuming project. We want them to be confident in the choice they make.”     
Robbins new Floor Selector considers several factors when taking users through the process. Facility type, primary activity, as well as safety and performance requirements are just a few of the questions users are asked.  


Upon completion of the questions, users will be presented with up to 4 product recommendations. Results can be downloaded in a pdf and will also be emailed to the user for their records. They will then have the option of speaking directly with a Robbins dealer about the recommended products, who can also perform a full assessment of the facility and provide users with a quote. 


“The recommended products will get users off to a great start in the floor selection journey. However, there are a lot of variables involved when selecting the final product. Slab depression, heavy load requirements, environmental conditions, are just a few of the variables that can affect the final floor selection. Due to these variables, users will most definitely want to consult with their Robbins dealer after they receive their results to get a thorough analysis of their facility prior to making the final decision”, says Darpel.      


The new tool can be accessed on the robbinsfloor.com homepage, or by going directly to floorselector.robbinsfloor.com.

 

Press Release Example #2

Title: RTO Announces First of its Kind Crossover Alcohol Training

RTO takes initiative on an important industry topic by educating frontline workers on crossover alcohol products.

Ready Training Online (RTO), an e-learning solutions provider, announces the release of their Crossover Alcohol Product Awareness training. The training aims to educate and prepare frontline workers on the topic of crossover beverages, an increasingly popular product that puts alcohol into a traditionally non-alcoholic drink. The emergence of these products has created a demand for training and awareness, particularly for businesses who sell both the crossover beverage and their non-alcoholic counterparts. Frontline workers need to understand the differences between the two products and how to merchandise them responsibly.

RTO’s new crossover training, offered through their learning management system trainingGrid®, teaches employees:

  • What crossover alcoholic beverages are and how to differentiate them from their non-alcoholic versions 
  • Why it is important to recognize a crossover beverage
  • How mindful placement of the merchandise can lessen confusion for the customer 
     

“As more and more of these crossover beverages are found on store shelves, it’s imperative that frontline workers are given the tools they need to responsibly sell them,” said Laura Wentling, Government Affairs at RTO.  “We’re already reaching a point where states are creating legislation for these products. It’s time to educate employees so that they’re prepared for whatever mandates arrive in the future.”

Since the company was founded in 2005, RTO has been producing their own training content for frontline workers in the restaurant and convenience industries. Their content library includes hundreds of service-related training topics, as well as management training and human resources. 

 

Press Release Example #3

Title: Watch Communications Expands Business in Four Midwestern States with Tarana ngFWA

Network will cover 1.4M underserved locations with up to 400 Mbps broadband by end of 2024.

Watch Communications and Tarana announced today the deployment of Gigabit 1 (G1), Tarana’s next-generation fixed wireless access (ngFWA) platform, to deliver fiber-class internet service to an estimated 1.4 million households and businesses across Ohio, Illinois, Indiana, and Kentucky.

Watch Communications is an innovative internet service provider (ISP) that has served midwestern residents with various communications services for more than 30 years. Watch is also one of the 250+ ISPs across 19 countries that have adopted G1 since its commercial launch in late 2021 — now leveraging ngFWA’s superior performance and a rapid “months-not-years” deployment model to reach underserved communities efficiently and cost-effectively.

Before deploying G1 to their service areas, the Watch team had to resort to fiber for ultra-high speeds, as they often encountered the well-known challenges of connecting wireless customers without direct line-of-sight to a communications tower. However, their new ngFWA network has been a “game-changer,” allowing for up to 400 Mbps service plans at scale, even in non-line-of-sight (NLoS) paths utilizing unlicensed spectrum. G1, a truly fiber-class wireless broadband solution, has enabled significant upgrades for many of Watch’s legacy customers previously limited to typical plans between 5 and 25 Mbps.

Click here to view real-world link examples from Watch’s ngFWA network.

In March, Chris Daniels, CEO of Watch Communications, joined Tarana representatives on stage at the WISPAmerica conference to share his team’s experience with G1. He outlined his “10 Primary Considerations for Wireless Solutions”, which he has gathered through three decades of experience on both the vendor and operator sides of the industry. His top-10 list included a variety of performance must-haves and technical requirements, and he concluded the segment by stating, “Only Tarana checks all of these boxes.”

Daniels then summarized the main benefits Watch is realizing with Tarana G1, which include 4-6x faster link speeds, expanded coverage range, and much lower total cost of ownership (TCO) than other wireless solutions. He shared, “I ignored Tarana’s calls for a year, but I really wish I’d called them back sooner!”

Tarana Chairman and CEO, Basil Alwan, noted, “For championing the Tarana story, we can’t thank Chris and the Watch team enough. We are very proud to be a part of all they are accomplishing with ngFWA. Together we can bring high-speed internet to communities still stuck on the wrong side of the digital divide.”

© 2025 Jamie Darpel. All rights reserved.

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